Copywriting

Good website copywriting captures your audience’s attention, draws them further into your website and makes them more likely to return in the future.

Research shows that people read websites differently to the way they read leaflets or other handheld collateral; visitors want to find information quickly online and pages will be skimmed swiftly with attention paid to headings, bold text, underlined links etc. These features may not transfer easily from existing offline company literature, and so all text should be checked for web compatibility before it is placed on your website.

As our copywriting service intends to boost your website conversion rates, we aim to present your business message in a way that personally addresses the needs of your potential customers, instead of simply itemising the features of your products or services. The language and vocabulary will, when possible, mirror the language and vocabulary used by your target audience, giving them all the information they may need before they make a decision.

Depending on your requirements, you may want to provide testimonials, portfolio examples, client lists, features and reviews, celebrity endorsements or press releases which can all be copy-checked as part of our service.

Websites with unclear wording can be as frustrating as those with unclear navigation! Above all, your visitors want to establish whether your website is trustworthy and well written copy demonstrates credibility and authority.

To enquire about our copywriting service for your press release, mailer, new or existing website contact us here